1. Spotify’s Use of User-Generated Data in 2016 Review Campaign
Our first UGC campaign is Spotify’s ‘Thanks 2016. It’s been weird,’ witty, global Out-of-Home (OOH) ad campaign.
In this campaign, Spotify’s data-centric business model, lent itself into their marketing creative. With their advertising headlines highlighting funny user data. For example:
- “Dear person who played ‘Sorry’ 42 times on Valentine’s Day,
What did you do?”
- “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote,
Hang in there.”
- “Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year,
Can you get us tickets?”
2. Swedish Tourist Association: Talk to a Swede
Our second creative UGC campaign won the Cannes Silver Lion, in the ‘Best Use of User Generated Content in a Brand Experience‘ category.
With 2016 marking the 250th year since Sweden became the first country to abolish censorship; the Swedish Tourist Association created ‘The Swedish Number’ campaign.
Users from around the world were invited to call Sweden and talk to a random Swede. The campaign generated more than 197,000 calls, based solely on user-generated interactions between callers.
Source: YouTube – The Swedish Number Case Study Video
3. Esurance – Super Bowl Competition
Third up, is the #EsuranceSweepstakes campaign. This activity demonstrated the power of incentives in UGC campaigns – a key Popdeem feature. Find out more here.
Amazingly, Esurance garnered the most brand mentions on Twitter during the 2016 Super Bowl Gameday, without even running a commercial during the game.
So how did they do it?
They aired advertisements both before and after the event, paired with a strong social contest. The call-to-action was to retweet Esurance’s posts on Twitter, for a chance to win one of four $250,000 cash prizes!
But the UGC didn’t end there. Esurance also shared videos of participants’ finding out that they had won!
This is an awesome example of how leveraging user-generated content can boost engagement and brand visibility. Get in touch with us to explore how you can motivate your customers to generate content, and amplify reach.
4. Apple: The Human Family
Due to the success of the ‘World Gallery’ – or as it’s most commonly known, ‘Shot on iPhone’ campaign, Apple Inc. created an ad for the Olympics Opening Ceremonies in Rio with user-generated photos, you guessed it – shot on the iPhone.
The video shows a slideshow of images shot on iPhone, with the voice of Maya Angelou, reciting her poem, The Human Family. Take a look at this evocative and beautiful piece of creative below.
5. Disney – #ShareYourEars
Finally, our fifth UGC campaign of 2016 comes from Disney with their #ShareYourEars campaign. In this example, users were encouraged to share photos of themselves, friends and family wearing Mickey Mouse ears with the #ShareYourEars hashtag.
Disney began by pledging a $5 donation to the Make-A-Wish foundation for each participant in the campaign, with a $1 million cap. Eventually, the campaign became a trending topic on social media and was so successful that Disney in fact, doubled their original pledge to $2 million!
If you’re in the market for a social engagement tool that makes it easy for you to reward your customers for brand advocacy and word-of-mouth on social media – please visit https://popdeem.com/.
With Popdeem, you can reward customers and brand advocates with coupons, loyalty points, prizes, or charity donations, when they share photos on Instagram, check-in on Facebook, or use a branded hashtag. For more information on how Popdeem works, check out this article, Heine Brothers’ Coffee Unveils Social Rewards Program on QSRMagazine.com.