With rapidly decreasing trust in brand content, user-generated content and word-of-mouth marketing are excellent tools to increase reach and engagement. Throughout this article, we’ll look at 7 brand advocacy examples, their impact and word-of-mouth marketing methods.
#1. La Rosa’s Pizzeria
By reposting content such as this, LaRosa reminds customers that it has more to offer on its menu than just pizza
This sweet couple finished their special day in Wawa, with the bride still in her wedding gown! Now that’s (brand) love.
#3. Boston Pizza
Photos like this are an easy way to win the audience’s attention as nobody can resist a bit of “foodporn”, especially when we know it’s coming from a customer and not an advertising agency.
#4. Panera Bread
Here, Panera Bread benefitted from high-profile fitness blogger @fitsussie posting a picture of her meal, which generated 220+ likes and showcased Panera Bread as a good choice for the health-conscious:
#5. Jet’s Pizza DFW
Another example of the traction that a social media influencer can generate for a brand. This customer’s picture generated 40+ likes and 4 comments, which is brilliant as far as non-paid promotion goes and just shows how simple and effective user-generated content can be and why it should be a key component of any digital marketing strategy.
I don’t know about you, but now I want to try Sheetz’s Winter Wonderland coffee…
#7. McDonalds Canada @McD_Canada
User-generated content can spark conversation and increase customer loyalty
@McD_Canada nothing says good morning like a #SausageMcGriddle combo with an extra sandwich bammmmm #MorningMagic— MattC (@mcurry74) June 13, 2015
These examples of photos and tweets posted by happy customers create great word-of-mouth online. What’s more, brands can easily incentivize this activity by launching contests on the various social networks and reward customers for their advocacy. This increases engagement, furthers a brand’s reach and ultimately can drive revenue and new customers.
If you’re in the market for a social engagement tool that makes it easy for you to reward your customers for brand advocacy on social media – please visit https://popdeem.com/.
With Popdeem, you can reward customers and brand advocates with coupons, loyalty points, prizes, or charity donations, when they share photos on Instagram, check-in on Facebook, or use a branded hashtag. For more information on how Popdeem works, check out this article, Heine Brothers’ Coffee Unveils Social Rewards Program on QSRMagazine.com.