Aged between 18 and 32, this generation commonly referred to as Millennials are now demanding more and more from their dining experience. And with a combined purchasing power of $2.45 trillion worldwide, it’s essential for every business to try and understand their psychology.
Ever since it launched, Pokémon Go has absolutely exploded. It’s one of the most popular mobile games of all time, and has started a craze as big as the Pokemon Trading Cards of the 90s and 2000s. Although the main function of Pokémon Go is for players to have fun, savvy businesses have begun leveraging it’s enormous popularity to drive footfall and win new customers. Here’s a couple of examples how:
The success of the market leaders in mobile, such as Starbucks, has set the bar for other chains in terms of the impact a mobile app could have for your business. It’s no longer a “nice to have” but a “must have” if you want to keep up with the fast paced mobile environment because market leaders are already seeing upwards of 20% of total transactions coming through their mobile apps.
Word-of-mouth marketing has always been one of the most powerful forms of advertising but now, because people have an influential voice online, word-of-mouth is more important than ever before.
Given the continual rise of social media engagement, as well Google and Facebook’s ever-changing algorithms, user-generated content has undoubtedly become the must-have marketing tool for 2015.
The matchday experience has become increasingly demanding and expensive for brands over the past decade. The task now falls on marketers to surpass fans' expectations for their matchday enjoyment, both in the stadium and online. If your team masters the digital matchday experience, you stand to reap a host of benefits including increased fan engagement, increased exposure and word-of-mouth promotion, and ultimately a considerable boost in consumer spending.
Facebook’s newsfeed is getting a slight brush-up, and whilst some forward-thinking brands may delight in the latest news, others are less inclined to whoop-and-holler
2014 saw a huge increase in restaurants delving into the world of mobile marketing. Solutions such as beacons and loyalty rewards apps are now allowing brands to significantly enrich the in-store experience by engaging users and influencing their merchandising decisions. What’s more, by incorporating both social media and mobile into the customer journey certain brands have proven themselves to be forward-thinking and proactive in keeping up with consumer technology
User-generated content is quickly becoming the hot topic amongst today’s forward-thinking marketers.
"Why", you ask?
Well because this activity not only highlights the positive experiences that customers are having with a brand, but it also increases brand loyalty amongst those customers.